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5,000+
Visitors
110+
Exhibitors
3
Days
x1
Summit

Your gateway to the fastest emerging, multi-billion dollar sports market in the Middle East

SSLF Expo is an essential platform for international and local suppliers of sports products and services to interact and do business with 5,000+ key buyers who play an integral role in Saudi Arabia’s USD 64 billion emerging sports, entertainment and culture market.

With multiple mega projects under construction, packed with infrastructure related to sports, tourism and more, the demand for suppliers and manufacturers is at an all-time high.

This three-day annual event allows suppliers the rare opportunity to interact face-to-face with engaged industry professionals, create brand awareness, generate leads and sign contracts with the industry leaders.

Enquire to exhibit Find out more

Our events in Saudi Arabia

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Why Saudi Arabia?

One of the many Saudi Vision 2030 Realization Programs, Quality-of-Life Program, aims to host approximately 400 sporting events annually, through 100 sports federations backed by the Ministry of Sports.


US$ 1,128 Billion

GDP makes Saudi Arabia the largest economy in the GCC. Saudi Arabia has welcomed more than 46 million visitors attending entertainment, cultural and sporting events over the last 5 years. The number of sports facilities and indoor stadiums has increased from 157 in 2015 to 213 in 2023. Saudi Arabia’s Sport Ministry has said it is undertaking a $2.7bn program to build new sporting facilities and upgrade existing ones over the coming five years.

US$ 64
BILLION

is the value of the Saudi Arabian entertainment, sports and culture market, with revenue in the Sports & Outdoor market projected to reach US$145.60m this year. Saudi Arabia is projected to spend more in the next 10 years than it has in the past 300 years. Crown Prince Mohammed bin Salman says the local private sector will invest 5 trillion riyals ($1.3 trillion) between now and 2030 as part of new programme to help diversify the economy.

Sports have been a major focus of the oil-rich kingdom’s effort to rebrand as a global business and tourism destination under the Vision 2030 reform agenda pursued by Crown Prince Mohammed bin Salman.
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Why You Should Exhibit?

GENERATE GOOD
QUALITY LEADS
FORGE NEW
RELATIONSHIPS
ELEVATE YOUR
BRAND’S VISIBILITY
EXPLORE POST-SHOW
BUSINESS OPPORTUNITIES

Opportunities that lie ahead for you


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NEOM CITY

The challenge is on for NEOM, the next global hub for sport, that holds physical activity and innovation at its very core. NEOM is set to become a top destination for major sporting events, partnering with global sports brands, championing outstanding livability for residents and contributing to NEOM’s innovative economy.

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JEDDAH CENTRAL PROJECT

Jeddah Central provides an exceptional environment within which residents, workers and visitors can live, work and thrive. This initiative is enhancing lives for the better.

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TROJENA
 

Trojena is the first major outdoor skiing destination in the GCC. Located in the kingdom’s highest mountain range, it is part of the country’s $500 billion high tech mega-city NEOM.

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KING SALMAN PARK

King Salman Park is being developed in Riyadh’s green lung, becoming an inviting and colorful destination, rich in nature and is accessible to all. It will be a hub to imagine, innovate, collaborate and create a new world of possibilities and experiences.

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QIDDIYA PROJECT

Qiddiya, a Public Investment Fund project, is set to become the capital of Entertainment, Sports and Arts. It will be a disruptive destination that offers outstanding sports and training facilities to host major international and local sporting competitions and events across a variety of sports.

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THE MUKAAB

Defining Riyadh’s new skyline, The Mukaab will attract visitors from across the world with its 80 incredible state-of-the-art entertainment, dining, and retail venues. The world’s largest modern downtown inner-city building of over 19km² is set to be big enough to hold 20 Empire State Buildings.

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SAUDI DOWNTOWN COMPANY

With 12 projects located in 11 regions across Saudi Arabia, Saudi Downtown Company is redefining urban lifestyle through vibrant downtown destinations. As a master and lead developer, the company delivers unique and diverse opportunities in the commercial, recreational, and residential real estate sectors, while embracing the culture and heritage of that region.

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SPORTS BOULEVARD

A widespread destination boasting 8 Districts and 50 sports facilities that attracts pedestrians, professional amateur cyclists, and horse riders, alongside art and culture enthusiasts and eco-friends, altogether, on paths and spaces that create a healthy lifestyle.

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Showcase your products at Saudi Sports & Leisure Facilities Expo 2024

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Stadiums & Arenas

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Turnkey Sports Facilities

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Playground Equipment

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Sports Surfaces & Equipment

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Sports Ground Maintenance

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Sports Medicine & Rehabilitation

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Public Spaces

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Street and Outdoor Facilities

Brought to you by world-leading event organizer

dmg events’ 10+ year presence and local expertise in Saudi Arabia creates a foundation for high quality and safe face-to-face events driving vital business connections and Vision 2030 objectives.