SSLF Expo is an essential platform for international and local suppliers of sports products and services to interact and do business with 5,000+ key buyers who play an integral role in Saudi Arabia’s USD 64 billion emerging sports, entertainment and culture market.
With multiple mega projects under construction, packed with infrastructure related to sports, tourism and more, the demand for suppliers and manufacturers is at an all-time high.
This three-day annual event allows suppliers the rare opportunity to interact face-to-face with engaged industry professionals, create brand awareness, generate leads and sign contracts with the industry leaders.
One of the many Saudi Vision 2030 Realization Programs, Quality-of-Life Program, aims to host approximately 400 sporting events annually, through 100 sports federations backed by the Ministry of Sports.
GDP makes Saudi Arabia the largest economy in the GCC. Saudi Arabia has welcomed more than 46 million visitors attending entertainment, cultural and sporting events over the last 5 years. The number of sports facilities and indoor stadiums has increased from 157 in 2015 to 213 in 2023. Saudi Arabia’s Sport Ministry has said it is undertaking a $2.7bn program to build new sporting facilities and upgrade existing ones over the coming five years.
is the value of the Saudi Arabian entertainment, sports and culture market, with revenue in the Sports & Outdoor market projected to reach US$145.60m this year. Saudi Arabia is projected to spend more in the next 10 years than it has in the past 300 years. Crown Prince Mohammed bin Salman says the local private sector will invest 5 trillion riyals ($1.3 trillion) between now and 2030 as part of new programme to help diversify the economy.
The challenge is on for NEOM, the next global hub for sport, that holds physical activity and innovation at its very core. NEOM is set to become a top destination for major sporting events, partnering with global sports brands, championing outstanding livability for residents and contributing to NEOM’s innovative economy.
Qiddiya, a Public Investment Fund project, is set to become the capital of Entertainment, Sports and Arts. It will be a disruptive destination that offers outstanding sports and training facilities to host major international and local sporting competitions and events across a variety of sports.
Defining Riyadh’s new skyline, The Mukaab will attract visitors from across the world with its 80 incredible state-of-the-art entertainment, dining, and retail venues. The world’s largest modern downtown inner-city building of over 19km² is set to be big enough to hold 20 Empire State Buildings.
With 12 projects located in 11 regions across Saudi Arabia, Saudi Downtown Company is redefining urban lifestyle through vibrant downtown destinations. As a master and lead developer, the company delivers unique and diverse opportunities in the commercial, recreational, and residential real estate sectors, while embracing the culture and heritage of that region.
dmg events’ 10+ year presence and local expertise in Saudi Arabia creates a foundation for high quality and safe face-to-face events driving vital business connections and Vision 2030 objectives.